The Invisible, Made Undeniable.
OWL delivers instant, objective sports intelligence. So nothing that matters gets missed, and every result can be trusted.
Trusted by athletes, judges, and broadcasters
Product
The AI Operating System for Sport.
Officiate
Real-time officiating support.
Analyst
Live overlays and commentary intelligence.
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OWL is the layer between what happens in the field of play and every decision made because of it. It captures the full event, understands it in real time, and turns that understanding into action — for the officials making the call, the coaches shaping the next one, the broadcasters telling the story, and the fans living it. One system. Every sport. Every moment.
Blink. OWL won't.
OWL captures more than any human eye or existing camera system can process in real time. Every angle, every frame, every fraction of a second, is ingested, intact, and ready to be understood.
OWL doesn't need to see the replay.
Footage alone changes nothing. OWL's AI engine analyzes everything it sees instantly, objectively, and in real time. A moment stops being something you watched, and becomes something you know.
OWL makes every moment decisive.
Intelligence only has value when it enables action. OWL puts its findings to work so judges can make the right call, coaches can give the right note, and broadcasters can find the moment nobody can miss.
Our mission
Never Miss The Moment
Sport is decided in fractions of a second. The gap between gold and silver, between the right call and the wrong one, exists inside moments so fast and nuanced, humans can’t fully process them.
OWL was built by Jeremy Bloom, a two-time Olympic athlete who trained inside that gap his entire career, and Josh Gwyther, Google’s former head of AI solutions architecture.
OWL exists because the athletes and leagues dedicating their lives to excellence deserve technology that takes it as seriously as they do.
See OWL in Motion.
For the leagues, broadcasters, and federations ready to see into every second.